“Why does my cart show 2 when I ordered 4 pizzas?”

Based on experiences with e-commerce, I identified the root cause immediately:

Customers were confused because the system counted SKUs, not quantities, that means three identical pizzas registered as one SKU.

Then I had a direct discussion with the engineering representative in the room: For F&B retail, displaying actual item quantity was both logical and technically feasible.

Engineering confirmed it could be fixed. Done.