0. Overview
1. Context
2. Objectives
3. Constraints
4. Stakeholder mgmt
5. UX/Product challenges
6. Outcomes
7. Reflection

5B - From UX to CX: Solving real customer complaints

The Chain Store Director brought 2 recurring complaints about the old web version into the room, both of which had been coming in through the customer service hotline:

An Neko

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