1. The contradiction
2. The bridge
3. Why judgment matters
4. Macro, meso, micro
5. Micro: the touchpoint level
6. Meso: the journey level
7. Macro: the strategic level
8. Reflection
About Kilo
- Kilo was one of the first apps, alongside VinShop, helping thousands of small grocery stores in Vietnam manage their business online;
- It was the first product where I worked through their full cycle, from zero to one until its exit (2019 - 2023);
- The founder, Kartick Narayan, is the mentor who gave me the chance to work across micro, meso, and macro for the first time.