5. Outcome:

1. Muaban has held its position as Vietnam's #2 classifieds platform since the engagement, sitting behind ChoTot.com, which continues to operate with backing from Carousell. For a Vietnamese company competing against that level of MNC investment, holding that position is the result that matters. (Source: Similarweb, March 2026)

2. The project shipped on time. After that, Muaban's PM team reported steady growth. Comparing 2022 to 2023, there was a 70% increase in active users and roughly 50% growth in listing views. They noted the listing-view figure carries some uncertainty, since tracking for that metric was set up partway through the period. The growth happened after Staylab's engagement had closed. The internal team Muaban built continued shipping on the foundation we had set.

3. Beyond the product itself, we left behind a way of working. The internal team continued evolving the design system, and one designer stayed on as a full-time hire at Muaban.