6. Outcomes:

1. Across four working sessions with C-level and senior leaders, each roughly 60–90 minutes, the concept moved forward without major roadblock. Every session ended with a clear outcome, and the website revamp shipped on time. That was the evidence of the alignment built before and during each session.

2. The trust carried beyond the project. When VFBS moved forward with Popeyes Vietnam, Bitto's engineering team continued building on the UX foundation Staylab had established.

3. The website launched in March 2021 and remains live today:
• Ranked #1 in Vietnam for "Pizza near me" (search volume: 7,100/month)
• 1.7M cumulative organic visits since launch
• The site has maintained consistent organic visibility through to 2026, five years after delivery. (Source: Ahrefs, April 2026)