6. Outcomes

1. Across four working sessions with C-level and senior leaders, each roughly 60 to 90 minutes, the concept moved forward, every session ended with a clear outcome. The revamp shipped on time.

2. The trust carried beyond the project. When VFBS moved forward with Popeyes Vietnam, Bitto's engineering team kept building on the UX foundation Staylab had established.

3. The website launched in March 2021 and remains live today (through several technical iterations).

The UX we built still holds: it ranks #1 in Vietnam for "pizza near me", a keyword with 7,100 monthly searches, with roughly 1.7M cumulative organic visits over five years. (Source: Ahrefs, April 2026)