Summary. Domino's Pizza Vietnam asked my team to revamp their e-commerce website under real constraints: global franchise brand standards, a shared backend across 40+ stores, and multi-tier C-level approval at every session. I led the full process, discovery through engineering handoff, with every deliverable signed off on time. The site launched in March 2021, averaged 25K+ organic visits a month in its first year, and has held consistent search visibility for the five years since. Here is how I managed it.