Vietnamese. 1992.
Mobile: +84-931-477-299
Email: ngthuyan14@gmail.com
As a business owner, I evolved from designer to finding clients, pitching services, negotiating contracts, and building relationships with brands like Momo, Domino's Pizza from ACFC, and Generali. I also launched and scaled a training business from scratch to 29 cohorts through partnerships and word-of-mouth.
Looking to apply my proven client-facing skills and understanding of digital marketing services to help agencies grow their client base and revenue.
- Proven ability to build partnerships and close deals
- 12 years of digital product and technical expertise to diagnose client needs and propose solutions
- Build trust through education and expertise, not hard sellin
- Bridge communication between business stakeholders and technical teams
- Extensive network of digital talent (designers, developers, PMs, BAs) from intern to senior level - valuable for project scoping, team assembly, and industry insights.
Experience
Co-founder
Jan 2019 – July 2025.
- Built and ran a two-sided business: design consultancy and professional training programs.
- Found and signed clients through networking, referrals, and direct outreach - including Momo, Domino's Pizza (ACFC), Generali, Thorakao...
- Pitched UX/product design services directly to marketing directors and C-level executives
- Negotiated project scopes, timelines, and budgets
- Managed ongoing client relationships and coordinated with internal team of 10-15 members (mix of full-time and freelancers) to deliver projects.
- Launched training business from zero to 29 cohorts over 4 years
- Positioned and priced courses at USD 282-386 per person for 2-month programs
- Generated consistent enrollment primarily through word-of-mouth and professional network
- Achieved 25%+ repeat customer rate (learners coming back for advanced courses or referring colleagues)
- Built partnerships with corporations for private training contracts: competed and won bids against established training providers
- Conducted market research through learner interviews to identify new course opportunities.
- Managed project pipeline and resource allocation across multiple clients
- Tracked business metrics: revenue, client acquisition costs, project profitability
- Coordinated between sales, delivery, and operations to ensure smooth project execution.
Client Acquisition & Management (Design Services)
Business Development (Training Services)
Operations & Reporting
Product Designer
Sep 2018 – Oct 2019.
- Worked in-house at a travel tech company managing 4 products: booking website, itinerary planner, property management platform, and mobility app
- Conducted user research with 20 internal hosts (property owners) to understand their needs and pain points
- Collaborated with international design team (German studio) on project handoff
- Presented design work to management and stakeholders.
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CAU DAT FARM (SEEDCOM)
Product Manager
Jun 2015 – Jun 2016.
- Reported to 2 main investors and 3 directors in an agricultural startup
- Started as freelance designer, transitioned to full-time product role
- Built and launched company website in one month
- Coordinated with outsourced development team on project delivery
- Worked cross-functionally with Business Development (9 people) and Marketing (3 people) across two cities
- Led 3-person design team to launch first physical showroom from scratch: handled everything from brand implementation to marketing materials.
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VARIOUS ORGANIZATIONS
Freelance Designer
Jul 2016 – Sep 2018;
Feb 2012 – May 2015.
- Had the privilege of collaborating with various SMEs and corporations, working closely with C and D-level executives to provide exceptional UX research and UI design for more than 20 projects including Ringier Vietnam (Elle, Women's Health, Marry Network, Muabannhadat) and Ajinomoto Vietnam.
- Collaborated remotely with Little Spoon, a rapidly growing US baby food startup with multi-million-dollar funding, creating UI concepts and designing more than 200 icons for their early stage.
Projects
Trainer
Jan 2023 – Apr 2023;
Sep 2021 – Jan 2022.
- Secured 2 training contracts for 10 senior designers across Military and Civilian sectors
- Designed customized UX/Product training for 10 senior designers
- Managed project delivery, coordinated 3 additional trainers, secured 1 Director-level guest speaker.
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KEYFRAME
Instructor
Jun 2018 – Jan 2022.
- Taught 24 cohorts, 360 learners over 4 years
- Developed curriculum based on learner feedback and market needs
- Built partnerships with companies for real-world student projects.
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DEV-C BY FACEBOOK VIETNAM
Instructor
Jun 2019 – Oct 2019.
- Selected to teach Product Management in Facebook-sponsored program
- Delivered 46 hours of training to 25 scholarship students.
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ROBERT BOSCH VIETNAM (RVBH)
Teaching Assistant
Jun 2019 – Jul 2019.
- Assisted in delivering "UX Design 101" to 12 senior designers at multinational corporation.
Recognized as top 10 students out of 65 participants.
FPT x ARENA MULTIMEDIA: Advanced Diploma in Multimedia (2011-2013)
Grade: Distinction. Partial scholarship.
ACB HACKATHON
Oct 2019
Awarded second place in team competition, recognized by Mr. Tu Tien Phat, CEO of ACB.
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Instructor Excellence Award
DEV-C BY FACEBOOK VIETNAM
Jan 2019
Recognized for outstanding performance in Product Management Track instruction.
- Client acquisition and relationship management
- Proposal development and pitch presentations
- Contract negotiation and deal closing
- Partnership building and stakeholder management
- Market research and competitive analysis
DIGITAL MARKETING UNDERSTANDING:
- E-commerce platforms: Familiar with Shopee, Lazada, Tiki ecosystems through client work
- Digital advertising: Basic understanding of Facebook Ads Manager, Google Ads platforms
- Web development and digital product lifecycle
- Agency operations and project delivery
COMMUNICATION
- Public speaking and workshop facilitation
- Stakeholder presentations and reporting
- Cross-functional team coordination
- Client expectation management
TOOLS &PLATFORM:
- Figma, Miro, Notion, Trello
- Google Analytics, Hotjar (basic analytics)
- Comfortable learning new advertising technology platforms
English: Professional working proficiency, comfortable in business meetings.